How to Find the Perfect London Florist for Weddings, Events & Brand Activations
Featured in Your London Wedding: Expert Floral Advice from a London-Based Floral Designer
Planning a wedding, brand activation, or corporate event in London? Choosing the right floral designer is one of the most important decisions you’ll make when it comes to creating a beautiful and memorable experience.
As a London-based events florist, I specialise in creating bespoke floral designs for weddings, brand activations, and private events. Recently, I was featured in Your London Wedding magazine in an article titled “Styled to Perfection”, where I shared my expertise on how flowers can transform venues—from romantic garden ceremonies to bold urban celebrations.
In this guide, I’m sharing everything couples, PR agencies, and event planners need to know about finding and working with a florist in London. Whether you’re looking for show-stopping wedding flowers or a branded floral installation that demands attention, this post will help you make confident, informed decisions about your event florals.
What Does a London Floral Designer Do?
A floral designer is not just someone who arranges flowers—they’re someone who tells stories through flowers. My role as a florist goes beyond bouquets and buttonholes. I craft immersive floral experiences that align with the mood, tone, and intention of each event.
For weddings, this might mean:
Bridal bouquets and personal flowers that reflect your style
Ceremony arches or backdrops that feel like a natural extension of the venue
Reception florals that create intimacy, romance, and wow-factor
Suspended installations or floral clouds to transform large spaces
Sustainable flower sourcing, seasonally and locally where possible
For brands and businesses, floral design takes on a different—but equally creative—form:
Branded floral installations for PR events and product launches
Floral activations designed to encourage content creation and social sharing
Corporate event flowers that balance professionalism with beauty
Storefront, reception and window florals for seasonal or campaign-specific styling
Every project is tailored. No two events—or arrangements—are ever the same.
Why I’m Not an Event Stylist: The Difference Between Styling and Floral Design
You may have seen the term “event stylist” used alongside my name in Your London Wedding, but it’s important to clarify—I am now a floral designer, not a general stylist.
An event stylist manages the visual styling of an event as a whole. This may include props, linen, furniture, signage, and more. A florist, on the other hand, specialises in designing with flowers. My focus is entirely on using fresh, seasonal blooms to elevate spaces and connect emotionally with guests.
I collaborate often with stylists, planners, and creative directors—but my expertise lies in flowers. If you're looking for someone to design meaningful, show-stopping floral installations in London, you're in the right place.
What Type of Clients Do I Work With?
Over the years, I’ve worked with a wide range of clients across London and beyond:
💍 Wedding Couples
Brides and grooms planning London weddings at venues like townhouses, private clubs, urban warehouses, and stately homes. Whether you’re dreaming of romantic garden florals or clean contemporary blooms, I’ll work with you to translate your style into flowers.
🛍 PR Agencies and Brands
I collaborate with creative teams to bring experiential brand activations to life. Flowers can become a statement piece, a photo opportunity, or a subtle extension of your campaign theme. Think: product launches, influencer events, pop-ups, and press previews.
🏢 Corporate Clients and Small Businesses
Floral design for awards evenings, holiday parties, client dinners, or milestone events. I also create floral styling for showrooms, studios, and business receptions.
What Sets My Floral Design Apart?
There are many talented florists in London. Here’s what my clients value when they choose to work with me:
Seasonal expertise: I use flowers at their best, sourced locally and globally depending on the brief
Refined creativity: My designs blend artistic flair with editorial edge—perfect for both weddings and branded content
Collaborative process: I take the time to understand your vision, whether you're a couple, planner or brand team
High-touch service: From concept to install, every detail is handled with care, professionalism, and passion
Sustainability: I prioritise reusing mechanics, composting waste, and minimising floral foam wherever possible
Questions to Ask When Hiring a London Florist
If you're planning a wedding or event and considering different florists, these are key questions to ask:
1. Have you worked at my venue before?
Familiarity with a venue helps your florist know what will work (and what won’t). I’ve worked at many of London’s top wedding and event venues, but even if it’s new to me, I always carry out thorough site visits and liaise with venue teams.
2. Can I see your portfolio?
Yes! I share past work during our consultation and on my website and Instagram. My floral style is natural, bold, and expressive—but always led by your brief.
3. What’s your minimum spend?
Our minimum fee starts at £1000, with most couples investing between £3,000–£6,000 for weddings. Bespoke quotes are created based on scale, venue, and flower types.
4. How do you approach sustainability?
I work to reduce waste, source responsibly, and often create mechanics that are reusable or biodegradable. It is also common for us to use premium quality silk pieces to incorporate into our designs. I’m always happy to chat more about sustainable floristry during your consultation.
5. Will you be there on the day?
Yes—my team and I are on site to deliver, install, and style everything from the first bloom to the final flourish.
Seasonal Wedding Flowers in the UK: What’s in Bloom?
Using seasonal flowers is often more affordable, sustainable, and results in better-quality blooms. Here's a quick guide to UK seasonal wedding flowers by month:
🌸 Spring (March – May)
Ranunculus
Tulips
Blossom
Anemones
Hyacinths
🌹 Summer (June – August)
Garden roses
Delphiniums
Peonies (early summer)
Sweet peas
Larkspur
🍂 Autumn (September – November)
Dahlias
Amaranthus
Hydrangea
Sedum
Cosmos
❄️ Winter (December – February)
Hellebores
Anemones
Eucalyptus
Roses
Wax flower
Don’t worry if you're not sure what’s in season for your date—I’ll guide you through all the best options during your planning phase.
Real-Life Inspiration: Weddings & Events That Bloomed Beautifully
A Vibrant Brand Activation Supper Club with Nando’s at White Rabbit Studios
For this unforgettable brand activation supper club event with Nando’s, held at White Rabbit Studios in Shoreditch, we created colourful, playful floral tablescapes that embodied the brand’s energy and flair. Using tropical blooms, vibrant peppers, and Nando’s signature sauce bottles as vases, we designed immersive florals that sparked conversation and perfectly complemented the bold food experience.
The result was a fun, photo-friendly environment that encouraged sharing and engagement—everything you want from a great PR event floral installation. This activation highlighted how we seamlessly merge brand identity with floral storytelling.
A Tropical Wedding at Hackney Town Hall
Set in the iconic Hackney Town Hall, this wedding proved that simple floral design can still make a bold statement. The couple wanted colour, character, and contemporary elegance—so we used tropical flowers in striking shades to dress the reception space.
By focusing on sculptural blooms and clean styling, we created an atmosphere that was modern, joyful, and full of personality. This wedding is a perfect example of how vibrant florals can transform even the most classic of venues into something totally unique.
What to Expect When Working With Me
1. Discovery & Consultation
You’ll start with a relaxed chat over the phone where we discuss your ideas, venue, must-haves and inspiration. I’ll also ask questions about logistics and budget.
2. Proposal
Next, I’ll send you an itemised quote for you to review and come back to me with any questions you may have.
3. Final Planning
As your date approaches, we’ll confirm flower choices, timelines, and delivery details. I’ll also coordinate with your venue or planner to ensure seamless setup. A Zoom Consultation will be scheduled with you to go through the visual ideas ensuring we aligned with the direction of the design.
4. On-the-Day Installation
My team and I deliver and install all your florals on the day—whether it’s placing buttonholes and bouquets, styling ceremony flowers, or building an installation.
Frequently Asked Questions (FAQs)
Do you offer flower delivery or smaller orders?
My focus is full-service floral design for weddings, activations and events. I don’t offer daily bouquets or small-scale deliveries.
Can you work with artificial flowers?
Yes, I do work with artificial flowers—and it’s one of the things that makes my floral design services unique. I’m experienced in working with both fresh and high-quality artificial flowers, often combining the two to create designs that are both beautiful and practical. Using a mix allows me to take advantage of each material’s strengths—real flowers bring natural fragrance and softness, while artificial blooms offer longevity, structure, and logistical flexibility. Whether you're looking for allergy-friendly options, sustainable reusability, or need florals in a location with tricky access or timing, I can create a seamless design that blends both types beautifully.
Do you travel outside London?
Yes, I work throughout the UK, although my main focus is London. I regularly design florals for weddings and events in Surrey, Essex, and surrounding counties. If you have an event outside these areas, I’m still happy to travel—travel and accommodation (if needed) are quoted as part of your bespoke proposal. Whether your venue is in central London or a countryside estate, I’ll ensure your florals arrive in perfect condition and are styled to perfection on the day.
Final Thoughts: Your Event Deserves Florals That Tell a Story
Flowers are more than decoration—they’re how we set tone, express feeling, and transform space. Whether you’re a bride planning your dream London wedding, a brand staging a bold activation, or a business hosting a milestone celebration, your event deserves floral design that’s thoughtful, elegant and expertly executed.
As a London floral designer, I bring care, creativity and collaboration to every project.
✨ Ready to work together?
💻 You can also read the full feature in Your London Wedding magazine here:
http://www.county.wedding/image-upload/flippingbook/YLW93