In today’s competitive brand landscape, experiences matter. Whether you're launching a new product, hosting an influencer event, or creating an immersive installation to generate buzz, every element of the experience should align with the story you're telling. That includes the flowers.

If you're a PR agent or brand manager planning an activation in London, you’re likely looking for something bold, memorable, and highly shareable. As a London-based florist specialising in brand activations, we create floral installations that don’t just decorate a space — they bring the brand to life.

In this post, we’ll walk you through how we designed a sensory-driven floral experience for Nando’s, how we collaborate with PR agencies and brands, and how floral design can play a powerful role in brand storytelling. We’ll also answer some of the most common questions PR professionals ask when sourcing a florist for event activations.

What is a Brand Activation Florist?

Let’s start with the basics. A brand activation florist is more than just a flower supplier. We’re creative collaborators who understand the language of brand identity, experiential marketing, and the PR world.

Our job is to:

Translate your brand or campaign vision into floral design
Create photo-worthy moments that drive social sharing
Enhance the atmosphere and energy of the space
Deliver installations that work within the fast-paced logistics of event production
Align with sustainability goals, when required

We know your client expects flawless visuals, press-worthy impact, and something that feels entirely bespoke. That’s exactly what we deliver.

Case Study: Creating a Floral World for Nando’s at White Rabbit Studios

One of our favourite recent projects was working with Nando’s and their PR team to transform White Rabbit Studios in Shoreditch for a high-energy brand activation. The goal? Immerse guests in the Nando’s world using bold floral visuals, tactile elements, and unexpected design choices.

The Brief

Nando’s wanted the space to reflect:

Their bold, spicy brand personality
Afro-Portuguese roots and heritage
A vibrant, fun, sensory experience that encouraged exploration

Our Approach

We began by selecting flowers that visually and symbolically tied to the brand’s core themes:

Anthuriums: bold, graphic, and high-gloss — perfect for reflecting heat and spice
Gloriosa Superba: fiery shapes and vivid colours to mimic flames and energy
Sierpeper chillies: used in Nando’s cooking, they became playful centrepieces when arranged in repurposed Nando’s sauce bottles

The result? An installation that wasn’t just “on-brand,” but that felt like the brand — tactile, colourful, slightly cheeky, and filled with layered meaning.

Why Do PR Agencies Work With Florists for Brand Activations?

You might be wondering: why invest in florals at all? Isn’t set design, signage, and lighting enough?

Here’s what florals offer that other design elements don’t:

1. Emotional Connection

Flowers evoke emotion — joy, warmth, nostalgia, wonder. They’re a quick, effective way to make a space feel alive and inviting. For brands that want to connect on a sensory or emotional level, florals are a powerful tool.

2. Highly Visual Impact

Floral installations create scroll-stopping visuals — essential in an era where every activation is designed with Instagram, TikTok, and press photos in mind. Whether it’s a branded flower wall, tablescape, or hanging installation, florals draw attention and cameras.

3. Versatility

Unlike rigid set builds, flowers can be shaped to suit any space or layout — from intimate venues to large-scale open-plan studios. We create everything from immersive tunnels and arches to floral sculptures and branded centerpieces.

4. On-Brand Storytelling

We can colour-match florals to a brand palette, use symbolic blooms, or incorporate product packaging in unexpected ways — just like we did with Nando’s bottles. Every stem becomes a storytelling tool.

Frequently Asked Questions: What PR Agents Want to Know About Floral Installations

How early should we book a florist for a brand activation?

Ideally, 4–6 weeks before your event. This allows us to source the best seasonal flowers, build out custom elements, and work with your production team on logistics. For tight turnarounds, we can often still deliver — but early planning leads to better results and smoother execution.

Can you work with a creative agency’s concept or moodboard?

Absolutely. Whether you have a fully developed visual concept or just a few keywords and brand references, we can either plug into an existing design direction or help develop one from scratch.

We’re also happy to work alongside stylists, set designers, lighting teams, and other creatives — collaboration is key.

Do you offer sustainable floral design?

Yes. Sustainability is important to many brands, and we’re proud to offer:

Foam-free mechanics
Local and seasonal sourcing (when possible)
Repurposing brand materials (e.g., product packaging as vessels)
Donation or repurposing of flowers post-event

We’ll work with your team to align with any sustainability guidelines or targets.

Can you handle last-minute changes?

We understand the nature of PR and events. Last-minute changes happen — and we do our best to be flexible, responsive, and solutions-focused. Communication is key, and we pride ourselves on being easy to work with under pressure.

Do you do site visits and handle installation?

Yes. We offer:

Pre-event site visits for layout planning
Full on-site installation and styling
Breakdown/removal services post-event
This allows your team to focus on guests, media, and client deliverables without worrying about logistics.

Designing for Different Types of Brand Events

Whether you're planning a pop-up, press launch, influencer dinner, or a multi-day experiential event, we tailor our floral approach to suit the context.

Product Launches

Flowers can spotlight new products through clever styling — like framing displays, highlighting hero SKUs, or even incorporating product packaging into the floral design.

Press & Influencer Events

Create shareable moments with floral backdrops, interactive displays, or branded bouquet bars. We often design installations specifically to encourage user-generated content.

Retail Activations

For in-store events, we can create eye-catching window installations, entrance archways, or even floral POS displays that drive footfall and brand engagement.

Corporate Brand Events

Want to wow internal stakeholders, partners, or media? Florals help elevate your event visually without overwhelming the brand message. Think: elegant, intentional, professional.

How We Collaborate with PR Teams

We’ve worked with multiple PR agencies across London and understand the unique demands of the industry. Here’s what sets us apart:

✅ Clear Communication

We provide detailed proposals, moodboards, and visuals early on — so your client knows exactly what to expect.

✅ Experience with Fast Turnarounds

Got a 10-day lead time and a complex install? No problem. We’ve turned around large-scale florals under tight deadlines while maintaining design integrity.

✅ Understanding of Brand Guidelines

We treat your client’s brand as sacred. From Pantone matching to respecting usage of logos and language, we align our work to reinforce (not distract from) your campaign goals.

✅ Photo-Ready Styling

We don’t just think about how it looks in person — we design for the camera. We understand the difference between a pretty bouquet and a strategic floral moment that photographs beautifully.

Behind the Scenes: Our Process

Here's what it's like to work with us, from initial contact to event day:

Discovery Call – We learn about your brand, campaign goals, timeline, and event details.
Proposal + Visual Direction – You receive a bespoke moodboard, sample images, floral palette, and quote.
Site Visit (if needed) – We assess the space, consider light, flow, and logistics.
Floral Sourcing + Prep – We source the blooms, prep vessels, and build structures.
Installation – We arrive on-site with our team, style everything to perfection, and liaise with other vendors as needed.
Breakdown + Follow-up – After the event, we manage takedown and check in to ensure you and your client are happy.

Top Trends in Floral Design for Brand Activations (2025 and Beyond)

If you're planning ahead, here are the emerging trends we’re seeing for brand activations in London and beyond:

Mono-floral impact: Using a single bloom type in bulk for visual punch.
Unusual vessels: Branded items (like sauce bottles), sculptural vases, or found objects.
Interactive installations: Think “pick-your-own” flower walls or bouquet bars.
Dried and fresh combinations: For texture, depth, and sustainable reusability.
Soft sculptural shapes: Inspired by art, architecture, or the product itself.
Floral storytelling: Each element connecting to a product ingredient, brand origin, or cultural reference.

Ready to Talk Florals for Your Brand Activation?

If you're a PR agent or brand manager looking for a London event florist who understands activations, audience engagement, and brand storytelling we’d love to chat.

We bring:

Strategic thinking
Bold creative execution
Deep knowledge of event logistics
A collaborative, reliable attitude

Let’s create a floral moment your guests (and clients) won’t stop talking about.

📩 Enquire now: www.afmena.co.uk/contact
📍 Serving London and the surrounding areas

Floral Design for Brand Activations in London: How We Helped Nando’s Create an Immersive Experience That Got People Talking