In a city like London, where creativity meets commerce and style blends effortlessly with tradition, standing out as a brand is no small feat. Whether you're launching a new product, hosting an intimate supper club, or planning a high-impact brand activation, every visual element of your event plays a role in how your clients connect with your brand’s identity and values.

One of the most powerful (and often underestimated) tools in your event design toolkit? Flowers.

At AFMENA, we specialise in creating captivating floral designs for brand activations, influencer events, client gifting, supper clubs, and bespoke corporate experiences. In this post, we’ll walk you through how we used floral storytelling to elevate a recent brand event in central London—and share tips on how to use flowers to enhance your next campaign.

Whether you're a PR agent, event planner, or in-house brand marketer, this post will give you practical inspiration and insight into how thoughtful floral design can take your event to the next level.

The Power of Florals in Brand Experiences

Before we dive into the case study, let’s answer a few key questions brands often ask:

Why use flowers at a brand activation or event?

Floral installations are more than decorative—they’re emotional cues. Flowers can soften a space, energise a crowd, create Instagrammable moments, and reinforce your brand’s message through colour, shape, and scent. Unlike generic décor, florals can be fully tailored to your brand tone, season, and audience.

What kinds of floral elements work best for branded events?

Statement installations: Think floral walls, suspended blooms, or branded flower bars.
Tablescapes: Perfect for press dinners, launch events, and intimate gatherings.
Product styling: Add dimension and life to product displays or shelves.
Gift bouquets or boxes: Ideal for VIP guests, influencers, or client thank-yous.

Case Study: Floral Design for a Modern Fashion Brand at Mortimer House Kitchen

Let’s look at a real-life example to show how strategic florals can transform a brand experience.

Client: UniformDisplay
Venue: Mortimer House Kitchen, Fitzrovia, London
Occasion: Private event to showcase a new fashion collection
Audience: Influencers, fashion buyers, media, brand partners

Setting the Scene: Mortimer House Kitchen

Tucked away in the heart of Fitzrovia, Mortimer House Kitchen is a design lover’s dream. The space features classic interiors with a contemporary twist—perfect for stylish brand gatherings. The real showstopper? A glass ceiling that floods the room with natural light, making it the ideal environment for fresh florals to truly shine.

For UniformDisplay’s event, the goal was to bring joyful energy and tactile beauty into the room. We wanted guests to walk in and feel welcomed, uplifted, and intrigued—all through colour, texture, and scent.

Designing the Floral Concept: Cute, Colourful, and Joyful

UniformDisplay’s aesthetic leans modern and playful, so we crafted a palette and floral story to reflect that. The design brief was clear: keep it fun, vibrant, and on-brand.

Key Flowers Chosen:

Lime Green Hydrangeas: These served as a voluminous, fresh base. The green tone added brightness without overpowering the space.
Multicoloured Anthuriums: With their glossy petals and sculptural form, these brought a modern, almost surreal vibe to the table. Their wide colour range added unexpected bursts of deep red, pink, and peach.
Orange Gerberas: Cheerful and bold, these flowers brought a hit of warmth and embodied that feel-good summer energy.
Reflexed Yellow Roses: Classic yet contemporary, these added softness and elegance, balancing the punchier tones around them.

The Tablescape: A Joyful Centrepiece

We designed the tablescape to act as the centrepiece of the room, using layers of colour and height to draw the eye across the table. Each flower had its place, contributing to a look that felt both curated and effortless.

The lime hydrangeas formed the structural base, providing volume and a lush background.
The anthuriums popped up playfully between them, catching the light and adding texture.
Orange gerberas danced across the table in rhythmic bursts, creating joyful movement.
And the reflexed roses? These were tucked in for softness, nodding gently to classic floral romance—but with a modern twist.

The result? A tablescape that wasn’t just decorative, but a true part of the storytelling. It drew guests in and held their attention, setting the tone for connection, creativity, and conversation.

What Brands Can Learn from This Event

1. Let Your Brand Aesthetic Guide the Flowers

Your brand’s tone—whether minimalist, playful, edgy, or luxe—can be reflected through floral design. From soft pastels to bold brights, structured designs to wild arrangements, florals can be customised to align with your message and audience.

2. Use Florals to Define Zones and Moments

Think beyond centrepieces. Flowers can be used to:

Frame entryways
Mark photo zones
Highlight product shelves
Add softness to stage or panel setups
Create immersive sensory experiences

3. Make It Instagrammable (But Authentic)

Guests and influencers love capturing beautiful moments—but authenticity matters. Rather than creating a generic photo wall, use florals to enhance the natural beauty of the space and make your event feel elevated without being forced.

Upcoming Opportunities: Plan Ahead for Key Seasonal Moments

As we move through 2025, brands are already planning ahead for high-engagement periods. Summer activations, autumn product launches, and winter holiday campaigns are prime opportunities for floral-led brand experiences.

Here’s how we can help:

Summer Activations (June - August)

Branded bouquets for in-store activations
Bright and bold floral installations for pop-ups
Luxe gifting options for clients or media

Autumn Events (September - November)

Warm, textured floral designs for product launches or corporate dinners
Bespoke gifting solutions with seasonal blooms and home diffusers
Statement installations that evoke richness and sophistication

Winter & Holiday Campaigns (December - January)

Festive floral décor for client parties and brand events
Elegant, on-brand gifting for VIPs and key partners
Immersive installations to make your brand shine during the busiest season

Why Work With Us for Your Floral Event Needs?

We understand that every brand is unique. That’s why we offer more than “off-the-shelf” floral solutions. We create bespoke designs that speak directly to your audience and campaign goals.

Tailored Floral Solutions

We take the time to understand your brief and your brand values, ensuring every floral detail aligns with your message.

Flexible Budgeting

Whether you’re producing a high-profile press launch or a boutique dinner for top clients, we work within your budget to maximise impact.

Seasonal & On-Brand Designs

We work with seasonal blooms to keep your designs fresh and relevant—think soft pastels in spring, vibrant tones in summer, or rich textures in autumn.

What We Can Provide for Brands, PR Agencies, and Event Planners

Here’s a breakdown of our most popular offerings:

Event & Activation Florals

Bespoke floral installations
Immersive tablescapes
Product display styling with fresh flowers
Branded entrance arrangements

Corporate & Client Gifting

Premium floral bouquets delivered in London
Bespoke flower boxes with your branding
Add-on gifts (like home diffusers, candles, or note cards)

Branded Floral Installations

Pop-up flower stalls or bars
Floral arches or backdrops
Window displays for retail events

Planning Your Next Brand Event? Let’s Talk Flowers

The earlier you start planning, the more we can do to make your vision a reality. With key dates like Valentine’s and International Women’s Day approaching, now is the perfect time to get in touch.

Whether you already have a concept or you need help shaping one, we’re here to collaborate, design, and deliver floral experiences that people will remember—and talk about.

🌸 Let’s Bring Your Brand to Life with the Power of Flowers

Send us your brief, your dates, and your budget, and we’ll craft a floral solution that makes your event truly unforgettable.

How to Elevate Your Brand Activation or Event with Floral Design in London: A Case Study at Mortimer House