Creating flowers for a brand activation is about much more than choosing beautiful blooms. For an adidas event organised by GUAP, I had to translate a strong red and blue colour palette into floral styling that felt energetic, contemporary and right for a fashion and culture focused experience. Here is what I learned about working with bold colour, silk flowers and the practical demands of experiential events.

Planning an outdoor wedding in London, Surrey or Essex? Hot weather can be tough on wedding flowers, especially when you want to move them from your ceremony to your reception. Here’s how florists plan for heat, sunlight and hydration — from choosing the right flowers to timing installation and making your ceremony flowers work twice.

Discover how thoughtful floral design transformed Uniform Display's luxury brand activation at Four Seasons Hotel London. This case study explores how organic tablescapes, strategic event styling and carefully curated flowers created an unforgettable guest experience while strengthening the brand's identity.