Creating flowers for a brand activation is about much more than choosing beautiful blooms. For an adidas event organised by GUAP, I had to translate a strong red and blue colour palette into floral styling that felt energetic, contemporary and right for a fashion and culture focused experience. Here is what I learned about working with bold colour, silk flowers and the practical demands of experiential events.
Read MoreGo behind the scenes of the Tolu Coker x Topshop London Fashion Week luncheon and discover how thoughtful floral styling transformed an editorial fashion event into an immersive brand experience.
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