A Luxurious Afternoon: SFARunway's Exclusive Tea Event at Browns Hotel

On a sunny afternoon, the elegant Browns Hotel in London played host to a truly exclusive event: an afternoon tea co-hosted by SFARunway and the renowned Veronica Genest. This sophisticated gathering was designed to celebrate the exquisite craftsmanship of Pashmkaar, a brand synonymous with luxury pashmina shawls.

The event was a resounding success, attracting a host of distinguished guests and influential figures from the fashion and lifestyle industries. The air was filled with a sense of anticipation and excitement as attendees mingled and shared their appreciation for the fine art of pashmina weaving.

Setting the Scene: A Visual Delight

The décor was nothing short of breathtaking. We opted for a textured look with our low floral arrangements, which added an enchanting touch to the already opulent surroundings of Browns Hotel. Vintage-effect punchbowls served as unique centerpieces, creating a nostalgic yet sophisticated ambiance that perfectly matched the theme of the afternoon.

The floral arrangements were a true work of art. Reflexed roses, with their elegantly curved petals, provided a stunning focal point. These were beautifully complemented by a base of carnations, known for their rich texture and vibrant colors. Adding a delicate and fragrant touch, sweet pea elements were interwoven throughout the arrangements, creating a visually captivating display.

A Heartfelt Thank You

Thank you to SFARunway for making us the chosen florists for this private event and experience. We look forward to working with more brands and companies that celebrate the beauty of craftsmanship and the art of fine living.

If you would like to speak us about your upcoming Brand Event, get in touch. We have some availability for 2024 and the diary is open for 2025.