Floral Workshops for Corporate Wellbeing & Brand Activations: A Beautiful Way to Engage Teams and Clients
Mental Health and Wellbeing Floral Workshop
Introduction: Why Floral Workshops Are More Than Just a Pretty Experience
In today’s fast-paced work environments, where stress levels can run high and employee engagement is more crucial than ever, companies are constantly seeking innovative ways to support staff wellbeing. Likewise, brands are always on the lookout for fresh, meaningful ways to connect with clients, customers, and the media.
Enter floral arranging workshops — immersive, creative, and surprisingly therapeutic. Whether you’re aiming to boost your team’s morale, reward high performers, create a memorable client experience, or launch a new product, hosting a floral arranging experience ticks all the boxes: it’s calming, hands-on, interactive, and unforgettable.
Afia - Ex Teacher turned Floral Designer
I’m Afia, founder of AFMENA, a London-based floral design studio, and I specialise in running bespoke floral workshops for companies and brands across London and the UK. In this post, I’ll explore exactly what these workshops involve, how they benefit your team or event, and how you can book one tailored to your needs.
What Is a Corporate Floral Workshop?
A corporate floral workshop is a guided, hands-on session where participants learn how to create their own floral arrangement, bouquet, or tablescape. It can be hosted in your office, at an off-site venue, or even virtually. These experiences usually last between 60–90 minutes, although bespoke timings are available.
Each participant receives their own set of materials — including seasonal flowers, tools, and vessels — and is guided step-by-step through the process. They not only leave with a beautiful floral creation, but also with a sense of achievement, calm, and creativity.
What Are the Benefits of Floral Arranging for Staff Wellbeing?
More than just a fun, aesthetic experience, floral arranging has proven wellbeing benefits:
Reduces stress: Handling flowers and engaging the senses can help calm the nervous system and reduce cortisol levels.
Boosts creativity: Tapping into design and composition engages the brain in new ways, sparking innovation and flexible thinking.
Promotes mindfulness: The process of arranging flowers requires focus and presence, encouraging participants to unplug and be in the moment.
Encourages connection: These workshops are ideal for team-building, creating opportunities for relaxed conversation and shared enjoyment.
Tangible takeaway: Each participant creates something beautiful to take home or display at their desk — a lasting reminder of the experience.
As a former teacher with 8 years of experience working with secondary and sixth-form students, I bring a calm, confident, and inclusive teaching style to every session. I also have experience training adults one-to-one, so I’m adept at reading a room and ensuring everyone feels at ease — even those who claim to have “no creative bone” in their body!
Who Are These Workshops For?
These workshops are ideal for:
Corporate wellbeing initiatives: Add something meaningful to your staff wellness programme.
Team-building events: Move beyond pub quizzes and ropes courses — give your team something nourishing and different.
Client entertainment: Offer your clients or stakeholders a luxury experience they’ll remember (and post about).
Pop-up experiences: Create in-store or public activations that feel thoughtful, tactile, and on-brand.
Media & influencer events: Offer a visually rich, hands-on activity that integrates beautifully with branded products and media gifting.
How Can Floral Workshops Be Integrated Into Brand Events?
Floral arranging workshops are not only for internal teams. They also work beautifully as a feature in:
Brand activations
Product launches
Press days
Customer appreciation events
They offer a tactile, immersive experience that can be branded, photographed, and even shared live on social media. For example:
Use your product packaging as a vase or floral vessel.
Integrate branded colours into the floral selection.
Offer a personalised, monogrammed tag on each bouquet.
Combine the experience with a food or drinks pairing — Combine the experience with a food or drinks pairing — floral arranging with botanical mocktails or artisanal teas? Yes, please.
These custom workshops add a luxurious layer of experience to your event and ensure your brand message resonates long after guests leave.
Add-On Options: Tablescaping Workshops
Looking to enhance a floral session? Why not upgrade to a tablescaping workshop?
Perfect for hospitality teams, high-end brands, or food and lifestyle sectors, tablescaping workshops teach participants how to style a beautiful table setting using florals, props, and accessories.
Whether it’s a seasonal celebration, a VIP dinner, or a content creation session, guests learn how to create tablescapes that wow — combining napkin folding, layering, colour coordination, and, of course, fresh flowers.
What’s Included in a Floral Workshop with AFMENA?
When you book with me, I take care of everything:
✅ All materials provided: Flowers, tools, aprons, vessels, wrapping — you name it.
✅ Branded elements available: Perfect for events and activations.
✅ Flexible durations: From 60-minute lunch breaks to half-day wellness retreats.
✅ All abilities welcome: No experience needed — just a willingness to get creative.
✅ Experienced facilitator: With a background in teaching and years in floral design, I guide every group confidently and compassionately.
Each workshop includes:
A short introduction to floral care and design principles
Demonstrations and 1:1 support as needed
Time for reflection, sharing, and admiration
A keepsake floral design for each guest to take home
Pricing Guide for Corporate Floral Workshops
Every event is different, but here’s a general pricing guide:
Workshop TypeGroup SizeStarting FromFloral Arranging (60–90 min)Up to 10 participants£750 + VATFloral Arranging (60–90 min)10–20 participants£1,250 + VATTablescaping Add-On (30–45 min)Any size+ £300 + VATBespoke Pop-Up ExperiencePOA (based on brief)From £1,500 + VAT