Floral Installation for the Grand Opening Event of Adidas London at Westfield Stratford City
We were beyond excited to provide the floral installations for the grand opening event of Adidas London at Westfield Stratford City. This exclusive in-store celebration, hosted at Westfield, White City, was a private event attended by UK-based influencers, adding an extra layer of prestige and excitement.
The Project and Inspiration
Our team had the incredible opportunity to create two stunning floral installations for this special occasion! The installations were foliage-dominant, drawing inspiration from the lush greenery of nature, which perfectly complemented the Adidas brand's emphasis on natural and healthy living. 🌿
We chose to focus on greenery for several reasons:
Versatility: Greenery works well in almost any setting and provides a fresh, vibrant backdrop that doesn’t overpower the space.
Symbolism: Plants symbolise growth, renewal, and a connection to nature, aligning seamlessly with Adidas's brand values.
Aesthetics: The rich, deep greens create a serene, calming atmosphere that can be both energising and relaxing.
Tips for Successful Floral Installations
When planning a floral installation for a major event, consider these expert tips to ensure your project is a success:
Understand the Brand: Your design should reflect the brand’s identity. For adidas, we focused on fitness and nature, using elements that emphasized health and vitality.
Consider the Space: Take into account the venue’s size, lighting, and overall aesthetic. Our installations at Westfield were designed to enhance the space without overwhelming it.
Choose Durable Flowers and Foliage: For events, it's crucial to select flowers and plants that can withstand the conditions and last throughout the event.
Plan for Installation and Maintenance: Ensure you have a solid plan for both setting up and maintaining the installations. This includes considering water sources, temperature control, and regular upkeep.
Behind the Scenes: Our Process
Creating these installations was a collaborative effort. From conceptualization to execution, our team worked meticulously to bring the vision to life. Here’s a glimpse into our process:
Concept Development: We started by brainstorming ideas that aligned with Adidas's brand and the event’s theme. Sketches and mood boards helped us visualize the final look.
Sourcing Materials: We sourced the freshest and most suitable foliage and flowers, focusing on sustainability and quality.
Installation: The setup took several hours, with our team carefully placing each element to ensure safety as it was positioned at the entrance around heavy human traffic.
Final Touches: After the main installation, we added finishing touches to ensure everything looked perfect for the event.
Looking Ahead: Future Collaborations
We’re always looking forward to more exciting collaborations that allow us to bring beauty into the world through floral artistry. This project was a wonderful opportunity to showcase our creativity and expertise, and we’re eager for what’s next.
A Special Thank You
A massive thank you to GUAP and The Zoo XYZ for this amazing opportunity. Working with such visionary partners allowed us to push the boundaries of our creativity and deliver something truly spectacular.
If you're a brand looking for captivating floral designs and/or or floral installations for activation events, look no further, you have found your florists. We'd love to hear from you. Our team is passionate about creating stunning, customized floral experiences that enhance any event. Get in touch with us to create something beautiful together!